Project Overview
Objective: Design a flagship retail environment that elevated Estée Lauder's luxury brand experience while creating an intuitive customer journey across two levels. The project aimed to showcase hero franchises through thoughtful visual merchandising, premium fixture design, and immersive product storytelling.
Scope included the design of visual merchandising units, prop development, hero visual layouts, and the creation of merchandising guidelines to support consistent execution. I also contributed to consumer journey planning and collaborated with the broader store design team throughout the development of the flagship experience.
Concept to Execution
Private Cabine for services
luxury skincare fixtures, props and storytelling
immersive and modern store design across all franchises
My Role and Scope
Visual Merchandising
Consumer Journey Planning
Fixture and Tester Unit Design
Prop Development
Hero Visual Layouts
Store Design Collaboration
Guideline Creation
In-Store Execution
