Estee Lauder
2026
global
Luxury Tester Units
A travel-inspired retail experience designed to evoke a sense of place, transforming product discovery into a memorable consumer journey
Project Overview
Objective: Create a scalable tester unit for Estée Lauder Travel Retail's Travel Exclusive sets that translated the spirit of travel into an elevated retail experience. Inspired by the feeling of looking through airplane windows during flight, the objective was to create a strong sense of place and discovery while giving exclusive sets a distinctive destination within the retail environment.
Scope included concept development of a bespoke tester experience from initial ideation through final execution, including fixture design, visual merchandising strategy, rendering refinement, material direction, and cross-functional collaboration to bring the concept to life.
Concept to Execution
Sketch → Rendering → In-Store Execution
Sketch — initial spatial thinking and merchandising intent.
Rendering — form, material, and product story refined for approval.
In-store — final execution translated for the retail environment.
My Role and Scope
Tester Unit Design
Scalability
Visual Merchandising
Material Direction
Rendering Review
Launch Guidelines
Sketch/ Markup
Retail Execution
Next Project
Backwall Visual System
Estee Lauder
2026
global
Luxury Tester Units
A travel-inspired retail experience designed to evoke a sense of place, transforming product discovery into a memorable consumer journey
Project Overview
Objective: Create a scalable tester unit for Estée Lauder Travel Retail's Travel Exclusive sets that translated the spirit of travel into an elevated retail experience. Inspired by the feeling of looking through airplane windows during flight, the objective was to create a strong sense of place and discovery while giving exclusive sets a distinctive destination within the retail environment.
Scope included concept development of a bespoke tester experience from initial ideation through final execution, including fixture design, visual merchandising strategy, rendering refinement, material direction, and cross-functional collaboration to bring the concept to life.
Concept to Execution
Sketch → Rendering → In-Store Execution
Sketch — initial spatial thinking and merchandising intent.
Rendering — form, material, and product story refined for approval.
In-store — final execution translated for the retail environment.
My Role and Scope
Tester Unit Design
Scalability
Visual Merchandising
Material Direction
Rendering Review
Launch Guidelines
Sketch/ Markup
Retail Execution
Next Project
Backwall Visual System
Estee Lauder
2026
global
Luxury Tester Units
A travel-inspired retail experience designed to evoke a sense of place, transforming product discovery into a memorable consumer journey
Project Overview
Objective: Create a scalable tester unit for Estée Lauder Travel Retail's Travel Exclusive sets that translated the spirit of travel into an elevated retail experience. Inspired by the feeling of looking through airplane windows during flight, the objective was to create a strong sense of place and discovery while giving exclusive sets a distinctive destination within the retail environment.
Scope included concept development of a bespoke tester experience from initial ideation through final execution, including fixture design, visual merchandising strategy, rendering refinement, material direction, and cross-functional collaboration to bring the concept to life.
Concept to Execution
Sketch → Rendering → In-Store Execution
Sketch — initial spatial thinking and merchandising intent.
Rendering — form, material, and product story refined for approval.
In-store — final execution translated for the retail environment.
My Role and Scope
Tester Unit Design
Scalability
Visual Merchandising
Material Direction
Rendering Review
Launch Guidelines
Sketch/ Markup
Retail Execution
Next Project