Project Overview
Objective: Develop a modern and scalable backwall merchandising system that gave each skincare franchise a distinct visual identity while maintaining a cohesive brand experience. The system was designed to integrate hero props, tester experiences, and flexible merchandising standards that could adapt across multiple retail environments.
Scope included developing a modern backwall merchandising system, defining franchise zoning, prop integration, tester placement, and execution-ready merchandising guidelines for global rollout. Adobe Illustrator was used to develop and merchandise the 2D visual layouts, while SketchUp was used to create 3D renderings that validated the design prior to implementation.
Concept to Execution
Adobe Illustrator 2D Guidelines
Sketchup 3D Guidelines
In-store — final execution translated for the retail environment.
Visual System Design
Adobe Indesign - Guideline
Backwall Hierarchy
Brand Storytelling
Adobe Illustrator - 2D
Merchandising Direction
SketchUp - 3D
Regional Adaptation
